White Paper: Snacking, Lunching and Fine Dining
As consumers shift more interactions and transactions to the mobile channel, it is impacting the ways they interact via other banking channels, both digital and traditional.
The Fiserv white paper equates consumers' interactions through the mobile, online and branch channels to snacking, lunching and fine dining. Mobile banking is similar to snacking, perfect for quick, on-the-go interactions. Online banking, like lunching, involves more in-depth interaction but is still predominantly focused on self-service. The branch can serve up the equivalent of a fine dining experience – ideal for special occasions requiring personal interaction and consultation.
The Fiserv white paper provides information and strategies to help financial institutions maximize the value of the mobile financial services channel, as well as address the resulting changes in other channels. Readers will gain specific insight into:
- Two key phenomena that are reshaping multi-channel banking: information convergence and interaction specialization;
- How the mobile channel is evolving from informational to transactional;
- The differences, and connections, among mobile, online and branch banking;
- Tips on how to create the optimum multi-channel user experience.