M-Com Announces Support for the Broadest Range of One and Two-Way SMS Alerts in the Industry
M-Com now has Over 50 One and Two-Way Mobile Text Message Alerts in the Market
9 September 2009 – Atlanta, Georgia
International mobile banking solution provider, M-Com, announced today that it now has reached the milestone of 50 distinct one and two-way SMS alerts live in the market.
"We are delighted to be leading the market when it comes to the breadth and range of one and two-way text message alerts being delivered to consumers by our financial institution customers" comments M-Com CEO and Founder, Adam Clark. "The research and M-Com's proof points around the world demonstrate that the demand for such alerts is from both online consumers and those that have limited access to online banking channels."
"One and two-way SMS alerts enable customers to feel in control over their finances. Not just for online banking consumers, but for business users and those segments that are not active in the mobile channel. Having alerts integrated into the mobile banking user experience delivers retention and risk management to customers and financial institutions alike" says Nick Holland, Senior Analyst from research firm Aite Group.
One and two-way threshold, scheduled and security alerts are a core module of M-Com's BankAnywhere platform. Unlike other offerings in the market-place, BankAnywhere is the industry's most complete and fully integrated mobile banking and payments product. BankAnywhere is the only solution in the market proven to simultaneously deliver mobile; biller, point-of-sale, remote merchant, international remittance and domestic person-to-person payments across all three mobile access modes; SMS, Mobile Browser and Downloaded Application user interfaces.
According to M-Com, the popularity of mobile alerts supports the rapidly-growing notion of 'push banking'. Under the push banking model, it is the financial institution that assumes responsibility for initiating interactions based on criteria customers have determined are relevant to them.
"As financial pressures mount on the average American and financial fraud continues to rise, consumers are looking to their bank or credit union to proactively notify them of financial events that are important to them." Clark continues "The ubiquity of the mobile device and text messaging in particular create the best possible opportunity for financial institutions to deliver control and convenience to their customers. Ultimately, it also helps to make those relationships more profitable".
In May of 2009, M-Com was confirmed by Bank Technology News on its list of "Top 10 Technology Companies to Watch in 2009".
About M-Com
Headquartered in Atlanta, GA, M-Com is an international mobile banking and payments solution provider working with banks and transaction processors in North America, Australasia, Europe, the Middle East and Asia. M-Com's core proposition is centered on delivering world class adoption and revenue metrics from the mobile channel.
M-Com and Fiserv, the leading global provider of financial services technology solutions, announced their technology partnership in September 2008. Mobile Money from Fiserv leverages the M-Com BankAnywhere platform to provide financial institutions with a complete mobile banking and payments solution that supports consumers on all three mobile access modes, offers online and offline enrollment capabilities and integrates with core banking, online banking and electronic payments systems.
Contact: Serge van Dam, Head of Marketing, +1 678 369 0602, serge.vandam@mcom.co.nz, www.m-com.us.